Driving Market Visibility and Screening Participation
A regional women’s health provider needed a more strategic Breast Cancer Awareness Month campaign to increase visibility, strengthen community engagement, and build greater momentum around breast screening participation.
We developed the campaign platform, creative strategy, and activation plan around “Wherever Your Head Is—Start Here,”
a unifying concept designed to acknowledge the internal dialogue many women have about breast health and move them toward action with clarity and confidence.
Our strategy was executed across paid media, content, partnerships, and internal touch points, delivering measurable outcomes across awareness, life-saving breast screenings, and participation:
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2,440% month-over-month growth in reach
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38% growth in digital community size
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Increased breast screening activity during the campaign period
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Increased staff engagement through coordinated promotions, events, and participation
Aligning Marketing and Operations to Support
Clinic Growth
A growing cash-based healthcare provider needed a more connected system for turning marketing activity into measurable patient movement. We helped align campaign strategy, service-line marketing, landing pages, CRM visibility, and performance reporting to create a clearer view of the full patient funnel, from awareness and acquisition through conversion and retention. The result was a stronger foundation for decision-making, optimization, and long-term growth.
That work contributed to measurable year-over-year gains, including:
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93.2% growth in awareness
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24.2% growth in ad engagement
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16.9% growth in acquisitions
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350% growth in conversions and renewals
Launching a Distinctive Brand to Support Market Entry
A new freestanding imaging center was entering the Houston market with a distinctive advantage: it was the first outpatient provider in the area to offer enhanced cardiovascular imaging, creating a powerful opportunity to lead with innovation, access, and affordability. The challenge was not just introducing a new brand, but helping the market understand why this offering mattered and why it was different.
We developed a brand and go-to-market strategy designed to position the center as a more accessible, cost-conscious alternative to the traditional diagnostic imaging model. The work focused on clarifying the value proposition for both consumers and healthcare stakeholders—framing the brand around earlier detection, better access, and a smarter approach to cardiovascular imaging.
Results included:
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A clearly differentiated market position built around innovation, affordability, and access
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A stronger value proposition for both consumer and referral audiences
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A strategic brand platform designed to support market education and early adoption
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A phased go-to-market approach tailored to payors, physicians, and patients
